Some interesting stats for 2016, taken from Adelie Studios presentation:

  • Social Video generates 1200% more shares than text and images combined.
  • Companies using video enjoy 41% more web traffic from search than non-users.
  • 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
  • Video on a landing page can increase conversions by 80% or more.
  • Businesses using video grow company revenue 49% faster year-over-year than those without video.
  • Native video uploads to facebook have 10 x higher reach compared to shared YouTube links.
  • 70% of marketers claim video produces more conversions than any other content.
  • Video drives 157% increase in organic traffic from search engines.
  • 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.
  • YouTube is 11.3 X bigger than ¬†Facebook in terms of hours viewed, both on the web and in-app.
  • 90% of Twitter video views happen on a mobile device.
  • 74% of millennials find video helpful when comparison shopping.
  • 40% of consumers state that a video increases the chance they’ll purchase a product on their mobile device.
  • Mobile makes up more than half of global watch time on YouTube.
  • “How to” searches on YouTube are up 70% year over year.
  • 4 X as many customers would rather watch a video about a product, than read about it.